Buying and selling of products on the online platform has become increasingly popular as a result of its effectiveness. And comparison is a major aspect of this process of buying. Comparison gives buyers the ability to make the best choices of products they wish to purchase. Effective comparison was initially hampered by the inconvenience of searching for the hidden compare button. Providing a strategically placed compare button on sites has now made it easier to choose between different products. Having an online site for selling will require you to configure it in such a way as to ensure convenience for buyers to compare your different products. You can consider the approaches given below to achieve this goal.

The Select and Compare Approach

The process involved the selection of two or more products then clicking the compare button. Having to go through the entire list to select the desired items made this a very tedious exercise. One could easily forget to select the desired products on sites at bestcomparer.com/best-basketball-shoes/with numerous items, meaning they had to repeat the whole process. Providing access to the ‘Select to Compare’ button has somehow improved the process. Which means that once you select an item to review, a conspicuous compare button is presented to you, which then takes you to a list of similar products. Other sites have incorporated the use of a pop-up compare button which appears once you select two or three items on the list.

Filtering and Comparing

Narrowing down your search of products is made possible by use of filters incorporated  into sites. Listing and grouping of products into groups of similar descriptions will make this possible.Applying the appropriate filter will therefore make it easier to compare the selected items.

Customizing the Comparison Pages

The approach may not work well for retail sites at bestcomparer.com because they have products from different producers, making it difficult to create customized comparison pages. It can be applied for company sites that normally sell the same products. Making of customized pages to compare different products allows buyers to do this from the beginning when they access the site. The products are then listed and grouped together with regard to similarity of features on the same page. This then, makes it easier and convenient for the buyer since all the information required is provided on the same page.

Many online selling sites have successfully applied a combination of these approaches to enhance the online shopping experience for their customers. Online shopping for products at your site will be significantly improved if you consider applying any of these approaches. Doing so will guarantee customer satisfaction and a good profit for your business. Learn about ecommerce at http://www.ehow.com/how_5081326_make-money-online-ecommerce-website.html.


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